About This Blog

To the many people who picked up on this blog from Inside Radio, welcome. Big thanks to Mike Kinosian for the mention. If you’re new, I encourage you scroll down to the bottom and read from the bottom up to the most recent.

Today in Terrestrial Radio, you & I are fighting a battle on 2 fronts: Short Term & Long Term.
Short Term: Difficult economic times. Some companies won’t make it through the next 6 months.
Long Term: Threats from emerging technology. If your company gets through the next 6 months, how will you retain your assets’ value over the next 10 years?

There are lots of voices out there commenting on our industry:
- Some make good points (including INSIDE MUSIC MEDIA!)
- Others make noise with limited reality associated with their observations.
Based on what I read, I thought it was time to create a place where Terrestrial Radio Station Owners & Operators could read about these topics BY one of us, FOR us…so I created this blog.

Know this: You are not alone in this fight! Use this blog as a source for all of this information, without the now-standard kick in the teeth. I will be your watchdog. Remember, I’ve got a vested interest. (scroll down to my first post)

Also, know this: I’ll give it to you straight. I’ve done what you’ve done, sold what you’ve sold, managed what you’ve managed. I also fear what you fear and know that we have to attack our problems. When I have bad news, I will deliver it. (again, see my first post)

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I will keep you in the know so that your company can survive in the short term, and our industry can succeed in the long term.

 

Tony Renda